According to a recent IAMAI (Internet and Mobile Associ­ation of India) report, India's online advertising market is set to touch Rs2,938 crore in 2013-14, grow­ing at a consistent clip of around 30 per cent. This includes search, display, mobile, e-mail and video advertising as well as social media advertising, which were earlier val­ued at Rsl,750 crore in 2012, grow­ing by 29 per cent over the previous year. For a while now, the market has witnessed a significant shift towards online ad spends, search and display making up a large chunk of this. How­ever, of late, video advertising seems to be picking up pace thanks to the proliferation of Websites and apps offering video content and enabling one to watch live TV as well. This in turn has opened up additional rev­enue streams for players, who often rely on a subscription based model and tie-ups with telecom operators for revenue.This sudden traction can be attrib­uted to a booming app economy, coupled with a growing number of users consuming such content onlineand low cost smartphones flooding the market. According to the report, video advertising now constitutes around 7 per cent (Rs150 crore) of the online advertising market. While you have Websites and apps like YouTube, Bigflix, Ditto TV and others offering such services, many players are bet­ting big on this segment in the com­ing months. After all, what better way to reach out to a potentially large untapped audience?

For instance, the current IPL sea­son has been grabbing eyeballs not just on TV but on mobile as well, as more and more users tune in to catch the action on their smartphones. nexGTv, which won the mobile broadcasting rights to live stream Pepsi IPL 2013, has already sold out most of its ad inventory. Brands have the option of advertising between overs and breaks, banner ads and short video ads before the live stream launches. NexGTv claims that in less than 20 days of IPL, over 1.5 mil­lion users were added and has so far received over 15 million hits.

"The last 7-8 months have seen significant traction in terms of adspends," says G. D. Singh, director, DigiVive, which operates nexGTv. The app which launched video streaming a year-and-a-half ago has received 12 million downloads till date, offering sports and live television including entertainment channels. He points out that after the rollout of 3G ser­vices, networks have scaled up to a level where it's become possible to stream video applications far more easily, thus encouraging brands to look at this segment with renewed interest. Currently, nexGTv offers 105 channels out of which 35 are paid and the remaining free. Singh believes monetising content has become easier through such revenue streams.

Monetising content

However, players often complain that tying up with telecom operators on a revenue share basis isn't always sustainable as the operators end up taking a larger cut. For most players then, it comes down to looking at other avenues to monetise content. Some like Ditto TV (launched by Zee) also operate on the OTT (over the top) model to avoid such costs.

Zenga TV is another player that has been seeing gains through ad rev­enues. This Web/mobile TV service offers free streaming, with 150 live channels and video on demand (VOD) content, including music, movies and others. Currently, the company has rights to a base of 18,000 movies and 40,000 music tracks. "Almost 60 per cent of revenues now come from advertisements," says Shabir Momiin, CTO & MD, Zenga TV. For their plat­form, video on demand generates sig­nificant traction, constituting 60 per cent of their offerings. Live TV makes up the remaining 40 per cent. He adds that over the last 6-7 months there's been a spike in the number of adver­tisements and brands coming on board, resulting in a significant jump in the number of impressions.

Interestingly for Zenga TV, 40 per cent of users are from metros, and the remaining come from Tier II and III cities. They currently have around 23 million month on month users. Zenga TV says that it is also one of the largest content suppliers to YouTube.

Prashant Mehta, CEO, Komli Media, an ad network, points out that one of the reasons for the surge in ad spends is the increase in the number of users moving to smaller devices like mobile phones and spending more and more time on the Inter­net. Another advantage for these players is strategic tie-ups with hand­set manufacturers.

As more users move to consum­ing content on their mobile phones, coupled with the number of low cost handsets being purchased and expected fall in data rates, it looks like video advertising is set to get a boost in the coming months.

Apart from the digital platform, mobile television platform has been steadily gaining significance, with more and more players in the broadcast space associating with various such services to enable live streaming of their programming content to their target viewers.

What has also contributed to the on growing popularity of mobile TV is the recent upsurge of the mobile, tablet and smartphone trend as well as the upswing of download services provided by Blackberry, Apple or Android. This has led to audience penetra­tion in a large way. Also, with the 3Gservice coming into fore, streaming of live TV content has become much easier.

Zenga TV in 2009 was the live video streaming provider for IPLT20 and also delivered Live IPL in 2010 on YouTube.

Zenga TV also holds the rights to Viacom 18 Channels such as Colors and MTV and has done many live events such as Sunburn from Goa and Crunch for MTV. Shabir Momin,

MD & CTO, Zenga Media said, "It is absolutely free and will remain free. User will have to pay for his own data charges, whether the user is using an unlimited data plan or wifi it is up to the user. We do not charge anything. It is avail­able on all mobile-phones, even featured phones which have GPRS, and a browser and player with streaming capability. One can use it on PC,Tab, Phones, and some connected large screen devices also. We have developed a very unique low bandwidth streaming engine which allows us to deliver right high quality content on low bandwidth unlike anybody else in the global market.

WHAT?

Zenga Media has launched its mobile streaming service that allows users to watch TV programs live on their smartphones.

WHERE?

The Zenga TV app is currently available for free on Android and on subscription on iOS and Windows Mobile. The company also has plans to launch it on Symbian and Blackberry OS in the near future.

HOW?

Zenga TV is not the first Mobile TV service but it does get a lot of things right. The streaming is pretty decent over 3G and Wi-fi network as is the clarity of the video. The app allows you to watch a number of channels like DD National, Zoom, Filmy, 9X Music, Headlines Today, NDTV, Aaj Tak, etc. There are also a number of other channels like Scream TV, Joke TV, Cartoons TV, etc., which are very genre-specific, along with a host of regional channels.

WHY?

Zenga TV has a decent collection of channels, though we hope to see some of the more popular channels like HBO and ones from the Star bouquet on the app soon. The navigation is pretty simple and straightforward and you won't have too much trouble looking for what you want. However, a TV guide for the channels would have been ideal but I'm sure it wil be addressed in coming updates.

Officer by 2014 and 17 per cent expect to see a Chief Data Officer. CIOs should embrace growing digital data and innovation needs, and not stand back from them. Also, CIOs who intend to stay with their firms for more than two years should be developing digital business, business information governance and innovation leadership capabilities in themselves and in their teams. CIOs who intend to retire or step back into other roles should help their organizations by incubating next-generation talent in the areas of digital media, information exploitation, and digitally enabled product and service innovation. This can be done inside as well as outside the IT department.

CIOs and leadership teams must crystallize what they mean by digital strategy and work with a small subgroup from the executive team to define what ?digital? means and how it manifests in the broader business strategy. They must ensure all elements of the digital strategy link clearly to the core business strategy, and that they do not form an independent, possibly distracting, programme of change.Business leaders intend to change the mix of leadership talent needed to make that change ? with Chief Data Officers, Chief Digital Officers and new heads of innovation on the way. A recent survey found that 19 per cent of the business leaders expect to see a Chief Digital

?The role of CIOs has become so critical in this changing and dynamic world where data, analytics, automation, right information at the right time, behaviour pattern, predictive analysis of user behaviour, cost optimization, moving to cloud and born on cloud, scalable architecture not keeping in mind the local market but the global market in mind have become key foundations of a successful business and not just a great business model or industry,? said Shabir Momiin, CTO & MD, Zenga TV.From the days when CIOs had limited system storage and controlled information generation, to a time where all business processes are using some sort of Information System, the challenge has grown bigger. The reason is the increasing volume of information that is now being generated and processed within a company, and from external entities like suppliers, partners, customers, etc. Amit Gautam, Founder & Director of Technology Solutions, Upside Learning, has expressed his views. He says, ?While the volume of information may still be handled efficiently, it is a fact that today organizations also have a parallel digital entity [or a more integrated entity]. This entity generates information in an unplanned, unexpected and mostly unpredictable manner. Thus, a holistic approach has become a necessity today. And to achieve better results, this approach has to be outside-in, instead of inside-out.?However, the internet and now the mobile revolution have made this evolution much faster than can be kept pace with using traditional approaches and tools. Today, we need a very agile, quickly-adaptable-to-change kind of approach to handle the challenges posed by the changing technological landscape. Major challenges faced by IT include: Mobility, BYOD work Culture, Social Footprint and Cloud.Today, everything is mobile, which also means that office work and staff is mobile too. The complexities of a device in the hands of employees and one that is always ON are mind-boggling. The BYOD (Bring context of strong MAM (Mobile Applications Management) and MDM (Mobile Devices Management) secure and hassle-free access to information on own devices has to be ensured. Like any other organization, IT organizations also need to grapple with their social footprint. The challenge is to leverage the social media, ensuring that it is used in the context of information security and other business principles. Placing restrictions on social media for employees tends to rebound adversely and giving a free hand also may result in risky situations. The balance is critical and challenging.Industry, at large, is moving to cloud technologies which offer numerous benefits over conventional on-premise installations. CIOs should have a concrete plan over adopting cloud technologies without compromising information security and choose among Private Cloud or Public Cloud or combination of both depending upon the application and security. Bipul Parua, CTO & Co-Founder, Knowlarity, has expressed his views on this. He says, ?Increasingly, Cloud technologies are accessible over mobile either via mobile application or via mobile browser and with increasing penetration of smartphones, Cloud technologies along with smartphones will play a very important role in future technologies in the industry.?

Major Challenges faced by IT Organizations

The good and bad thing about business dynamics is that it keeps evolving constantly.Your Own Device) concept also brings with it the need and challenges of Enterprise Information Security and Data Handling. The focus needs to be high on BYOD, but in the

The Biggest Challenge: Information Sharing Vs Information Security

Besides the above mentioned challenges, IT managers also have to create a balance between Information sharing and Information security. Information sharing is the call of the day. Everyone in today?s business circles wants to be updated and flooded with information from all the sources. The same information is then shared by the leaders to their team and so on. But the major factor is to strike a perfect balance between how much information has to be shared and with what level of security? Sudhir Rao, Chief Technologist, Enterprise Services, HP India, commented, ?There is a very thin balance between the two terms. CIOs have to see the security posture and the kind of information that can be shared. For instance, if I am an enterprise, I can have my core ERP in private network or in traditional ecosystem and if I

Risk Analysis

CIOs are playing a significant role in areas like financial services where speed and accuracy in decisions is one of the most important ingredients for success. Throwing more light on this, Ganesh.S, CEO, Dun & Bradstreet Technology and Data Services Private Ltd, said, ?CIOs need to develop an information the process of development of methodical information technology specifications, models and guidelines, using a variety of Information Technology notations, for example UML, within a coherent Information Technology architecture framework, following formal and informal Information Technology solution, enterprise, and infrastructure architecture processes.

Final Words

CIOs play a more strategic, integrated and proactive role to help their organizations meet their vision and goals. They are expected to be aware of the business strategy, key business drivers, competitive landscape, emerging trends and shift in customer preferences to formulate and implement the technology roadmap that can build capabilities required to attain and sustain competitive advantage.

Technology Archiving Vs Technology Architecture

Technology Archiving is simply a way by which we store the records to be used for future references. Usually, they are compiled and preserved to be accessed later on, while the Technology Architecture isvalue chain which converts raw data into actionable insights which can be integrated in key decisions for mass customization of products to create differentiated offerings for better product adoption and lower costs while reducing business risks and improving capital deployment.?

Shabir Momin

How big is the mobile TV app market inIndia and what is your market share?The mobileTV application market is aroundRs 25-30 mn in India, out of which ZengaTV holds about 65-70%. Video consumption within live TV, recorded TV, movieconsumption, shows, etc, is projected togrow 300 times in the next 3 years as it hasalready shown 10-fold growth this year inconsumption as compared to the last year.The whole trend has changed withbehavior pattern of the consumer, earlierpeople used to have channel loyalty butnow they have become very mood specific. The video consumption is going toexplode and grow as everything is nowbeing consolidated to mobile phones.

How many subscribers are there in Indiaand what is your business model?At Zenga TV, we have around 20-22 mnusers every month. Zenga TV browser canstream 150 channels and we are expectedto support another 200 channels in thenext 2 months which will take the tally to350 channels.

There are 2 models of operations inIndia. Most of the other players are inthe subscription space so they charge theusers for giving the content; we decidednot to do this and give that for free so theusers don't have to pay anything when itcomes to Zenga.

When was this app launched and howmany people have used it on mobilephones so far?

We debuted in 2009 with IPL but thattime it was not an app butjust a browserbased service and now we have appalso but those are only standardize forWindows, Androids, and i-phone. We stillhave 80% of the people coming throughmobile browsers rather then comingthrough applications.

We give service free to the users wemake money from advertisements fromlicencing our technology as a service to themobile handset manufacturer and now wehave also started doing data revenue sharewith the operators. We have just closed 2deals and have 9 more deals to close andcan talk about 3 months down the line. Weare driving a lot of traffic to them that's whywe have asked for a fair revenue share.

Nationally, you have done well. Couldyou name some of your major international tie-ups?The company's application is picking uplot of international content from theMiddle East, the US, Australia, Europe andwe are now launchinginternational channels in their respective languages. We aregrowing to launch in German, French,Spanish, Arabic in the next 2 monthsand then eventually we will scale up to18 internally language in the next 1 year.We were the first one to actuallywent to cloud and the only one which is100% on cloud. Our servers are placed in9 locations throughout the world so wecan launch from anywhere to anywherewithout any offices.V&D Correspondentvadmail&cybermedia.co.in

The digital platform has slowly and steadily become one of the most significant areas for broadcasters today from both, the programming and the marketing point of view. With the digital platform going from strength to strength, various players in the television space are more than eager to gain from the same. Most of the players in the Hindi GEC space have launched their channels on YouTube, which consist of content that is aired daily on television. These are also regularly updated to keep the audiences at par with the daily episodes.

Apart from the television-related content, there has also been an advent of specialised content that players such as Bindass have created for the web for greater audience engagement. Channels apart, platforms such as Ditto TV are in plans to launch specially created content for viewers.

With an objective to stream premium quality shows, Star India launched Star Player a few years ago, which is the online video destination for premium copyrighted content from the STAR Network shows and news to other web original content. This platform allows Star India to exploit synergies within its own ecosystem and create a better delivery system for advertisers, wherein they engage meaningfully with their audience via the STAR Network.

The mobile TV boom
Apart from the digital platform, mobile television platform has been steadily gaining significance, with more and more players in the broadcast space associating with various such services to enable live streaming of their programming content to their target viewers. What has also contributed to the on growing popularity of mobile TV is the recent upsurge of the mobile, tablet and smartphone trend as well as the upswing of download services provided by Blackberry, Apple or Android. This has led to audience penetration in a large way. Also, with the 3G service coming into fore, streaming of live TV content has become much easier.

Zenga TV in 2009 was the live video streaming provider for IPLT20 and also delivered Live IPL in 2010 on YouTube. Zenga TV also holds the rights to Viacom18 Channels such as Colors and MTV and has done many live events such as Sunburn from Goa and Crunch for MTV.

Commenting on the increasing popularity of mobile TV, Shabir Momin, MD and CTO, Zenga TV stated, Through Zenga TV, we are binding a relationship, partnership with brands and contents on demand. What is also important to understand is that the popularity of content differs on the digital and the mobile platform as opposed to that on television. Hence, our first priority is our users whom we depend on for opinions and suggestions in terms of content. We also have our content evaluation team who decides on the content that we plan to introduce or experiment with.

Recently, Reliance Broadcast Network (RBNL) also launched its channels Big RTL Thrill and Big Magic on Ditto TV which were launched earlier by the digital arm of ZEE, Zee News Media.

According to Vishal Malhotra, Business Head, New Media, ZEE, while people engage with on-demand content internationally, in India people stick to the live TV format. Eventually there will be a marriage of both the content that is going online as well as on television, with different adaptations taking place.

IndiaCast, a joint venture between TV18 and Viacom18 that distributes TV channels across various platforms, also announced its partnership for live streaming of twenty popular and regional channels.

Sushma Jhaveri, COO, Madison Media Infinity stated, Today a lot of viewers cannot view TV since they are not at home or at a place where they can watch live TV. It all started with IPL few years ago. It was streamed live on the internet. With 3G now, it easier to stream content live on mobiles as well. Also, since the universe of viewers through mobile is still relatively insignificant to affect viewership on TV sets, fragmentation of the audience base worldwide take place.

iStream, which streams content of over 85 channels & English, Hindi, Tamil, Kannada, Telugu and Malayalam, has entered into an exclusive partnership with Ten Sports for live streaming and video on demand rights for the upcoming India Palestine Football Match across all online and mobile platforms, globally. Earlier iStream has hosted UEFA Euro 2012, India Sri Lanka cricket series, US Open 2012, Brazilian National Football League and I-League, among others.

On the international front, there is Hulu TV, which is a subscription service offering ad-supported on-demand streaming video of TV shows, movies, webisodes and other new media, trailers, clips, and behind-the-scenes footage from NBC, Fox, ABC, CBS, Nickelodeon, and many other networks and studios.

Monetisation through associations
With a lot of such associations taking place between mobile television platforms and broadcasters, there is an increase in content that is being made available. Given the fact that today's viewers are also present extensively on the digital platform, helps make these propositions quite useful for both, the broadcasters as well as the service providers. From the broadcasters'S point of view, this would lead to an increase in reach across it target audience profile. But on the other hand, mobile platforms would derive their revenue through ads as well as partnerships with brands.

Talking about the monetisation aspect, Momin stated, Our revenue is basically advertising driven. With the market picking up, the revenue is also on an upswing. We have also associated with handset manufacturers for licensing; it has worked well for us.

Agreeing with the same, PM Balakrishna, COO, Allied Media, shared that these associations provide a win-win situation for broadcasters. Apart from the increase in the reach that these services provide, there is also an influx of advertisers which further benefit the broadcasters. Hence, these associations would translate in an increase in both, revenue as well as viewership.

Malhotra added here, I am a firm believer of the fact that if the content is good, then the audience will pay, which has been seen in case of Netflix, itunes, etc. which are still doing well compared to the other free services available. There is sizeable chunk of the audience who will pay for good content and from the broadcaster's point of view, it is the safest model for them. In a country like India, it is not possible to bank on a free model since the cost of delivering content is far higher than the revenue generated.

The road ahead
With the different programming content available on mobile phones, tablets, laptops, desktops, entertainment boxes and connected TVs, what lies ahead for these mobile television platforms remains the lingering question.

For live sports and events, yes, one can see lot of viewership happening. Though its convenient for the viewer, its not easy on the eyes. Hence, this would definately take some time before it becomes big, stated Jhaveri.

Mobile TV platforms are also undertaking different strategies to bring something new to the table. Apart from the traditional content, Zenga TV is also experimenting with international content. Also, the way they are taking up content is in lieu with varied genres such as cooking, games, fashion, jokes, etc.

Malhotra believes that since audiences today are keen on absorbing maximum content in a shorter time frame, creating specialised content for the web makes a lot of sense since these help in extending the value of the content as well keeps the audience interested, leading to a multiplier effect. Ditto TV would be introducing specific content for both, mobile and the OTT platform by the end of this year.

With more and more people being actively present on the digital platform, strengthening of mobile services such as 3G and the advent of smartphones and tablets, it would be interesting to observe how broadcasters further build on this phenomenon to garner audience attention in a much larger, broader and a cost effective way. Though only time will tell how content dispersion will take place in the near future, it will be safe to say that for broadcasters today, enagagement and tapping audience attention through different media has become the order of the day.

Zenga TV, pioneer in Mobile TV services in India has been awarded the prestigious Aegis Graham Bell Award For Innovation In M-Entertainment by Aegis School of Business and Telecom & 21st Convergence India 2013 for Innovation in M-Entertainment. Constant innovations and improvements by Zenga Media enabled mobile users to exploit TV and video-on-demand content-on-the-go and earned Zenga millions of viewers because of good quality streams working on 2.5G and above networks.

On winning the award, Mr. Shabir Momin, Managing Director & CTO, Zenga TV, said, "We are extremely thankful to the jury members of the awards and TIME for conferring this highly esteemed award to us. I feel elated while accepting this award. Zenga would continue to deliver best of our technologies in the mobile services. We see a great future for the mobile industry in India and are very bullish about the technology revolution in this space. With a nation where 3G services are yet to be a reality for the mass our service offering on a 2.5G network has been liked a lot by the general. This award is like a feather in the cap that empowers us to achieve progressively while abiding responsibilities. This is the tenth such award Zenga has received since inception and fuels the energy and enthusiasm to keep doing more".

Mr. Abhishek Joshi, CEO, ZengaTV said,"The ability to use digital entertainment services like ZengaTV has been available for years, but I think we all agree that with the new smartphones, 4G and the proliferation of Wi-Fi, we're now going to see the market explode and motivating us to grow and meet the market challenges.

Zenga's unique 2.5G technology works on delivering the best possible mobile TV experience optimized for the type of the device and the kind of network being used. Zenga's mission is to bring Interactive, Collaborative, On Demand, and Informative Entertainment into the hands of mobile, tablet and web users in an optimized and is a free service to the end user.

NEW DELHI: If you happen to own the Lumia, the latest offering from Nokia, you can simply download an app from Zenga TV and begin live streaming of an impromptu rock concert being organised by the handset maker and MTV over today and tomorrow. Delhi-based Zenga TV, which will power the live streaming capabilities, revealed that it will offer this service exclusively for Nokia Lumia and Series 60 phones for two days, coinciding with the launch of Nokia's Windows phone Lumia.

Zenga TV chief executive officer Shabir Momiin told ET that MTV and Nokia are conducting live concerts where a rock band will begin performing at a location without any advance publicity. The event will last for 4-6 hours. It's a similar concept of what MTV does internationally, now they're bringing it here. Who ever is using Lumia and nokia series 60 phones can download the application from a url which will be revealed at the event, and stream it live free of cost. All streams will show up on MTV's website and mobile platform, after instant auditing, he added. The event will happen simultaneously in three cities in prominent locations, he adds. Zenga TV will introduce this application for all mobile phone platforms including Windows Mobile phones in January next year. The app would be integrated with the user's contact list and social networking sites, allowing users to show and share live videos online almost instantly. "Even series 40 phones which start from Rs 2,500 will be able to stream live videos. The app works on 2.5G and only needs a GPRS connection," Momiin added. Zenga TV shows popular television channels online and has other applications on cricket to its name. Zenga bought global mobile rights of IPLT20 in 2009 allowing mobile phone users to watch continuous and live cricket matches on mobile over a 2.5G network.

New Delhi, December1, 2011. Zenga TV, pioneer in Mobile TV services in India and newzstreet has entered into a strategic partnership for the exclusive rights to FTV Finness series of Fashion show. With this partnership, FTV La Fenness fashion series will be exclusive showcase for high level brands, fashion shows and exclusive lifestyle events, across mobile phones worldwide.

For the first time on mobile phones, Zenga users across the world will be able to enjoy a mixture of contemporary fashion, beauty, lifestyle and luxury. With the help of newzstreet, the exclusive content will be focusing on fashion shows, backstage access, photographers, models and celebrities.

We are very pleased to welcome FTV Fashion show series to the Zenga network. FTV's choice of Zenga as its mobile partner has again demonstrated broadcaster confidence in Zenga to be the ideal platform for worldwide mobile distribution" Mr. Shabir Mommin, Zenga CEO stated. "This new channel is an exciting addition to Zenga's existing linear and catch-up TV service and part of an ongoing strategy to expand our channel line-up to meet the fast growing demand from mobile and web TV around the world for live mobile TV."

Commenting on the partnership, Mr. ABC, FTV "La Fenness fashion show series is a young and dynamic show watched by an audience who is, sensitive to new technologies and trends; therefore we are very excited to launch series on mobile phones and web TV worldwide with the global leaders in mobile TV Zenga. Our addition to the global mobile TV network reinforces our position as the number one fashion medium in the world. The new FTV mobile series is a sparkle and shine in the world of fashion and lifestyle"

Mr. ABC, newzstreet, "We are excited to partner with La Fenness fashion show series for the video content delivery. It will help us have a global exposure and underscores newzstreet commitment in bringing rich and differentiated content .With its content going live on newzstreet, I am sure newzstreet will gain unprecedented reach and popularity." FTV, the world's premier fashion, beauty and lifestyle channel, will be available on all mobile devices, including Tab, iPhone, iPad, and WEB. Using a 2.5G or Wi-Fi connection users will be able to enjoy the latest headlines, interviews, stories and results from upcoming events. Zenga TV services are accessible across all leading mobile networks such as Idea, Vodafone, Airtel, Aircel, BSNL, MTNL, Reliance, Docomo as well as on the web. All that the user has to do is go to http://www.zengatv.com.

New Delhi, September XX, 2011, Zenga TV, pioneer in Mobile TV services in India has entered into a strategic partnership with 9X Tashan. With this partnership 9X Tashan is now available free to mobile phone users globally on Zenga TV's superior, seamless, non-buffering mobile TV service. The 24-hour contemporary Punjabi music channel will air its content for Punjabi viewers and showcase programs on Punjab's food, culture, music, costumes and everything Punjabi. Viewers will now be able to watch 9 X Tashan round the clock on their mobile phones or tablets. Zenga TV services are accessible across all leading mobile networks such as Idea, Vodafone, Airtel, Aircel, BSNL, MTNL, Reliance, Docomo. All that the user has to do is go to http://tv.zengatv.com.

XX 9X Media Group, said 9X is known for their commitment to offer super hit music and humor to their viewers continue to entertain with the best Punjabi music across all genres Pop, Romance, Underground, Action, Folk, etc - interspersed with rib-tickling short episodes of characters created in 3D animation. Mobile TV is an innovative way to leverage technology and create additional touch points with our current and prospective viewers. I strongly believe that mobile TV is the future of entertainment in India with higher penetration than TV sets."

Commenting on the partnership, Mr. Shabir Momiin, CEO, Zenga TV, said, "We are pleased to partner with 9X Tashan, a leader in music channels in India. Our partnership with 9X Tashan underscores Zenga's commitment in bringing rich and differentiated TV content to mobile users across India. With its content going live on Zenga, I am sure 9X Tashan will gain unprecedented reach and popularity."

With this partnership, any consumer with a GPRS connection and above can watch mobile TV from it's browser from http://tv.ZengaTV.com and enjoy 9X Tashan. About 9 X Media Group

New Delhi, October 27, 2011- Red Herring announced its Top 100 Asia award in recognition of the leading private companies from Asia, celebrating these startups' innovations and technologies across their respective industries. Red Herring's Top 100 list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, and eBay would change the way we live and work.

"Choosing the companies with the strongest potential was by no means a small feat," said Alex Vieux, publisher and CEO of Red Herring. "After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across Asia to the Top 100 Winners. We believe Zenga TV embodies the vision, drive and innovation that define a successful entrepreneurial venture. Zenga TV should be proud of its accomplishment, as the competition was very strong."

Commenting on this Mr. Shabir Momiin, CEO, Zenga TV, said, "We are very pleased to be awarded the Red Herring TOP 100 Asia 2011; it is indeed an honorable recognition of our significant contribution towards the telecom sector which we accomplished by bringing entertainment   on the go   in the form of mobile TV service."

Red Herring's editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technology innovation, management quality, strategy, and market penetration. This assessment of potential is complemented by a review of the track record and standing of startups relative to their sector peers, allowing Red Herring to see past the "buzz" and make the list a valuable instrument of discovery and advocacy for the most promising new business models in Asia.

Hong Kong, China - Red Herring announced its Top 100 Asia award in recognition of the leading private companies from Asia, celebrating these startups' innovations and technologies across their respective industries.

Red Herring's Top 100 list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, and eBay would change the way we live and work.

"Choosing the companies with the strongest potential was by no means a small feat," said Alex Vieux, publisher and CEO of Red Herring. "After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across Asia to the Top 100 Winners. We believe (Company) embodies the vision, drive and innovation that define a successful entrepreneurial venture. (Company) should be proud of its accomplishment, as the competition was very strong."

Red Herring's editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technology innovation, management quality, strategy, and market penetration. This assessment of potential is complemented by a review of the track record and standing of startups relative to their sector peers, allowing Red Herring to see past the "buzz" and make the list a valuable instrument of discovery and advocacy for the most promising new business models in Asia.

New Delhi, September 19, 2011 Zenga TV, pioneer in Mobile TV today announced that 9X Tashan has become the fastest growing channel on debut on mobile TV. 9X Tashan has managed to break the 1 million video views mark in just 10 days, the fastest in the industry.

Vibha Gosher, Vice President Digital, 9X Media Group, said, "9X Tashan has created television history with its robust performance. We wonder if any other Music Channel has ever hit a century in its opening week. We are extremely excited that Zenga TV is taking 9X Tashan PAN India on the digital platform. The response to Mobile TV has been extremely overwhelming."

Commenting on the success, Mr. Shabir Momiin, CEO, Zenga TV, said, 9X Tashan has garnered an extremely active viewership base smashing all the records on Zenga TV. The success of the offering has to be attributed to the phenomenal fan following of Punjabi music. In addition, users have preferred our real live mobile TV service in comparison to delayed streaming from You Tube. Furthermore the optimized service for different mobile phones, networks and local operating conditions has been appreciated.

9X Tashan is available globally on Zenga TV offering and in north India through cable operators and DTH TV. 9X Tashan, is targeted at free-spirited Punjabi viewers who take pride in everything related to Punjab Food, Culture, Music, Costumes, etc. The 24-hour contemporary, Super Hit Punjabi Music Channel airs the latest and best Punjabi music across all genres Pop, Romance, Underground, Action, Folk, etc interspersed with rib-tickling short episodes of characters created in 3D animation. To view 9X Tashan on Zenga TV, any consumer with a GPRS/3G/WiFi enabled handset and connection can point their browser to tv.Zengatv.com and enjoy 9X Tashan. User can also download a launcher of the service from the WAP portal.

About 9 X Media Group 9X Media Group currently operate 9XM, India's leading Bollywood Music Channel and Super Hit Punjabi Music Channel 9X Tashan. The Company plans to expand into a network of music channels providing world-class entertainment in major Indian languages.

Zenga TV is one of the leading providers of aggregated TV and other entrainment and news content optimized for viewing on mobile screens. The unique technology works on delivering the best possible mobile TV experience optimized for the type of the device and the kind of network being used. Zenga's mission is to bring Interactive, Collaborative, On Demand, and Informative Entertainment into the hands of mobile users in an optimized and cost effective manner. Zenga TV was also the exclusive, mobile, live video streaming provider for IPLT20 in year 2009, where Zenga streamed Live IPLT20 matches on mobile and managed the delivery across 140 Countries and for the first time showed the world the experience of watching continues & live Cricket Match on mobile.

New Delhi, November 03, 2011: Zenga TV, pioneer in Mobile TV services in India has entered into a strategic partnership with BAG Network. With this partnership Darshan 24 is now available free to mobile phone and web users globally on Zenga TV's superior, seamless, non-buffering mobile & Web TV service.

Commenting on the partnership, Mr. Shabir Momiin, CEO, Zenga TV, said, "Zenga TV through this tie-up with BAG Networks goes one step ahead in ensuring that we continue showcasing content which is unique and relevant for our viewers. It is a known fact that people though living a very fast paced life are still strict followers of God and spirituality. This partnership will ensure that the viewers can now continue to watch the channel while on the move."

He continued "Darshan 24 being a spiritual channel and many of us wanting to visit various Yatras and Dhams will now have ready access to telecast from the important religious places on our mobile phones and laptops."

Mr. RK Arora, CEO - Broadcasting, BAG Network, said "though a recently launched channel, Darshan24 has caught on the interest of our viewers. With this tie-up with Zenga TV we are sure that the devotees will not miss out on the live telecast from various Dhams and spiritual places that Darshan 24 showcases. Through this tie-up Darshan 24 will reach devotees all across the globe, who can now watch their favorite guru speaking Live on their phones."

With this partnership, any consumer with a GPRS/3G/WiFi enabled handset and connection can point their browser to Zengatv.com and experience the divinity of Darshan 24. User can also download a launcher of the service from the WAP portal. Apart for Darshan 24 , other two channels of BAG Network i.e. E24 and News 24 are also available on ZengaTV. Viewers will now be able to watch Darshan24, round the clock on their mobile phones, tablets and computers. Zenga TV services are accessible across all leading mobile networks such as Idea, Vodafone, Airtel, Aircel, BSNL, MTNL, Reliance, Docomo as well as on the web. All that the user has to do is go to http://zengatv.com.

About Darshan 24 A 24 hour spiritual channel which will be targeted to all religions. In India, there is no religious channel for all the religions, and Darshan24 is an effort to fill that vacuum. The channel will telecast from various places like Tirupati Bala ji, Shirdi, Sidhivinayak & Maha Lakhmi, Mumbai, Hanuman Mandir & Shani Dham New Delhi, Shiv mandir Ujjain & Varanasi, Shish Ganj & Bangla Sahib Gurudwara, New Delhi, Jain Mandir Tijara & Mahavir ji, Ajmer sharief & Nizamuddin Dargah. Spiritual leaders from Shri Shri Ravi Shankar to Murari Bapu to Sudhanshu ji Maharaj will be now touching millions of spiritual souls.

Zenga TV is one of the leading providers of aggregated TV and other entrainment and news content optimized for viewing on mobile screens. The unique technology works on delivering the best possible mobile TV experience optimized for the type of the device and the kind of network being used. Zenga's mission is to bring Interactive, Collaborative, On Demand, and Informative Entertainment into the hands of mobile users in an optimized and cost effective manner. Zenga TV was also the exclusive, mobile, live video streaming provider for IPLT20 in year 2009, where Zenga streamed Live IPLT20 matches on mobile and managed the delivery across 140 Countries and for the first time showed the world the experience of watching continues & live Cricket Match on mobile.

New Delhi, September XX, 2011, Zenga TV, pioneer in Mobile TV services in India has entered into a strategic partnership with 9X Tashan. With this partnership 9X Tashan is now available free to mobile phone users globally on Zenga TV's superior, seamless, non-buffering mobile TV service. The 24-hour contemporary Punjabi music channel will air its content for Punjabi viewers and showcase programs on Punjab's food, culture, music, costumes and everything Punjabi. Viewers will now be able to watch 9 X Tashan round the clock on their mobile phones or tablets. Zenga TV services are accessible across all leading mobile networks such as Idea, Vodafone, Airtel, Aircel, BSNL, MTNL, Reliance, Docomo. All that the user has to do is go to http://tv.zengatv.com.

XX 9X Media Group, said 9X is known for their commitment to offer super hit music and humor to their viewers continue to entertain with the best Punjabi music across all genres Pop, Romance, Underground, Action, Folk, etc - interspersed with rib-tickling short episodes of characters created in 3D animation. Mobile TV is an innovative way to leverage technology and create additional touch points with our current and prospective viewers. I strongly believe that mobile TV is the future of entertainment in India with higher penetration than TV sets."

Commenting on the partnership, Mr. Shabir Momiin, CEO, Zenga TV, said, "We are pleased to partner with 9X Tashan, a leader in music channels in India. Our partnership with 9X Tashan underscores Zenga's commitment in bringing rich and differentiated TV content to mobile users across India. With its content going live on Zenga, I am sure 9X Tashan will gain unprecedented reach and popularity."

With this partnership, any consumer with a GPRS/3G/WiFi enabled handset and connection can point their browser to tv.Zengatv.com and enjoy 9X Tashan. User can also download a launcher of the service from the WAP portal. About 9 X Media Group

New Delhi, November 14, 2011. Zenga TV, pioneer in Mobile TV services have been awarded as a League of 10 Emerge Leaders of India for 2011. Zenga TV contributed significantly by innovating and bringing entertainment   on the go   in the form of mobile and web TV service. Constant improvements by Zenga Media enable mobile and Web users to exploit licensed TV and video-on-demand content-on-the-go and earned Zenga millions of viewers because of good quality streams working on 2.5G and above networks on mobile, while the Web TV consumes very low bandwidth too keeping in mind that bandwidth in India is very expensive. Low consumption of bandwidth allows users to consume more content at the same cost on WEB and Mobile.

The awards, which have witnessed massive interest from companies all across the country, aim to spotlight future IT companies with a focus on segment-wide trends and analysis. The NASSCOM team, the jury members have selected Zenga Media as one of the top10 emerging 50 companies in India.

Recognising the performance, proliferation and increasing importance of emerging companies within the IT-BPO, telecom ecosystem, NASSCOM has been actively tracking their evolution and growth. Emerging companies are sought after by career seekers for their close knit, non-hierarchical work environment, culture of innovation and commitment to employee empowerment. The focused approach makes them the perfect platform for nurturing specialised new talent and building cross functional skills.

Commenting on the recognition, Mr. Shabir Momin, CEO, Zenga TV, said, "We are delighted to be amongst the top 10 in Nasscom Emerge 50 companies in India for innovation. Being recognized by prestigious global institution like NASSCOM is an affirmation to Zenga's vision, strategy and growth in mobile and digital technology. We have continually demonstrated our knowledge, capability and expertise by way of our outstanding track record. It is a matter of pride for the entire Zenga team and I congratulate them on this achievement. I would also like to thank Nasscom for this recognition, such recognition is always a big motivation for both me and my team. Our focus has always been enriching the user experience and we will continue our effort in adding more quality and new services going forward."

Commenting on this achievement, Mr. Vikramjiet Roy, Director, Zenga TV said, "We have been selected in top 10 Nasscom Emerge 50 companies award in innovation segment. We are honoured and humbled by NASSCOM's recognition of our efforts and services, and stay committed to stay at the forefront of technology in our quest to provide innovative solutions." Mr. Sharad Sharma, Chair NASSCOM Product Forum, speaking on the occasion said, "With strong support for software products, India's ability and prowess of building strong intellectual property can be parlayed into tremendous value in a global context. India with 200,000 R&D software engineers and one of the largest R&D footprints in the world has one of the strongest value-creation engines in software. The Government can be of immense support while still sustaining its role as a pure-play regulator and facilitator. For instance, in allowing the use of "card-not-present" recurring transactions which are less than Rs. 25,000 per month when the same card and same merchant id is used. This is required for SaaS based subscription revenue model based solutions. While most payment systems support this capability, government regulations do not allow it. This is an anomaly specific to India as no other major country has this regulation."

About Nasscom NASSCOM is the premier trade body and the chamber of commerce of the IT-BPO industries in India. NASSCOM is a global trade body with more than 1200 members, which include both Indian and multinational companies that have a presence in India. NASSCOM's member and associate member companies are broadly in the business of software development, software services, software products, consulting services, BPO services, e-commerce & web services, engineering services offshoring and animation and gaming. NASSCOM's membership base constitutes over 95% of the industry revenues in India and employs over 2.24 million professional.

New Delhi, December 1, 2011. Newzstreet, India's first online newspaper moderated by the community, powered by Zenga, has announced phenomenal response to its video offerings Day of launch on Yahoo! Video. newzstreet is the official partner of Yahoo! India for exclusive bollywood video content on Yahoo! Video.

Yahoo! Video is a dedicated premium video destination that offers original content across multiple genres such as News, Entertainment, Lifestyle and Movies. Yahoo! Video delivers a high quality video experience, free for all Internet users in India and guarantees a trusted and safe environment for publishers and content providers to host their valuable content.

The launch of Yahoo! Video is a critical step towards meeting the growing appetite of Indian online users. According to a recent ComScore report, over 30 million unique users in India watch online videos each month and on average each user consumes about 58 videos a month. Newzstreet has managed to get maximum hits on the launch of the portal. Commenting on the partnership, Mr. ABC, Yahoo! India, "We have partnered with newzstreet for exclusive bollywood video content. With this partnership, Yahoo! India gets licensed, original and diverse content with piracy free destination which delivers highly quality and strict original video content. The success of the offering has to be attributed to the rapid increase in the online video consumption."

Commenting on the success Mr. ABC, newzstreet, "newzstreet has garnered an extremely active viewership base smashing the records. We are extremely excited that Yahoo! India is taking newzstreet to its huge membership base. With the help of Zenga streaming technology, we have been able to deliver high quality video at minimal bandwidths, thus ensuring high viewership."

Newzstreet, is also available on the mobile platform, a step in the direction of broad basing and growing this genre in India. Zenga extensive reach across the world and expertise with mobile digital content delivery will play a key role in our goal to maximize the availability of world-class premier news programming and reaching audience demographic globally.

About newzstreet newzstreet, is country's first online newspaper which is moderated by the community and newzstreet moderators. Individuals can write, inform, share and exchange news, information, videos, images, views and opinions about their neighborhood events, happenings. Users can also search and navigate a news event by location and category, to share and to have a discussion around it.

New Delhi, October 10, 2011. Zenga TV announced today it has been selected as a Finalist for Red Herring's Top 100 Asia award, a prestigious list honoring the year's most promising private technology ventures from the Asian business region.

The Red Herring editorial team selected the most innovative companies from a pool of hundreds from across Asia. The nominees are evaluated on both quantitative and qualitative criteria, such as financial performance, technology innovation, quality of management, execution of strategy, and integration into their respective industries.

This unique assessment of potential is complemented by a review of the actual track record and standing of a company, which allows Red Herring to see past the "buzz" and make the list an valuable instrument for discovering and advocating the greatest business opportunities in the industry.

"This year was very rewarding," said Alex Vieux, publisher and Chairman of Red Herring. "The global economic situation has abated and there are many great companies producing really innovative and amazing products. We had a very difficult time narrowing the pool and selecting the finalists. Zenga TV shows great promise therefore deserves to be among the Finalists. Now we're faced with the difficult task of selecting the Top 100 winners of Red Herring Asia. We know that the 2011 crop will grow into some amazing companies that are sure to make an impact."

Finalists for the 2011 edition of the Red Herring 100 Asia award are selected based upon their technological innovation, management strength, market size, investor record, customer acquisition, and financial health. During the several months leading up to the announcement, hundreds of companies in the telecommunications, security, Web 2.0, software, hardware, biotech, mobile and other industries completed their submissions to qualify for the award.

The Finalists are invited to present their winning strategies at the Red Herring Asia Forum in Hong Kong, October 17-19, 2011. The Top 100 winners will be announced at a special awards ceremony the evening of October 19 at the event.

New Delhi, October 4, 2011. Zenga TV, pioneer in Mobile TV services in India has been awarded the Skoch Digital Inclusion Award for its contribution to the telecom sector and for bringing entertainment-on-the-go in the form of mobile TV service. Constant improvements by Zenga Media enabled mobile broadband users to exploit TV and video-on-demand content-on-the-go and earned Zenga millions of viewers during IPL and champions league.

Mr. ABC, Skoch Group remarked, "The Skoch Digital Inclusion Award recognizes outstanding achievement by organizations that further the cause of social and economic inclusion through innovative technology practices. Zenga TV unique technology to drive skill development across the country while ensuring high quality and employability is extremely impressive and an eminent jury of experts chose it as the winner in the Top 100 ICT projects in India."

On winning the award, Mr. Shabir Momiin, CEO, Zenga TV, said, "We are extremely thankful to the jury members of the awards and Skoch for conferring this highly esteemed award to us. I feel elated while accepting this award. Zenga would continue to deliver best of our technologies in the mobile services. We see a great future for the mobile industry in India and are very bullish about the technology revolution in this space with nationwide 3G services being launched soon by private operators. I would specially thank the telecom operators and content providers who encouraged us in this journey. This award is like a feather in the cap that empowers us to achieve progressively while abiding responsibilities".

About Skoch Awards: Skoch Awards (www.skoch.in), the oldest, most prestigious and comprehensive civilian award was constituted by Skoch Consultancy Services, an independent industry analysis and strategy consulting company based out of Gurgaon. Skoch Awards honor the extraordinary accomplishments enhancing inclusive growth and good governance.

New Delhi, October 13, 2011. Zenga TV, India's largest mobile TV now goes a step ahead and offers the web version, another very unique offering by Zenga TV on October 19, 2011. The web version will host a variety of Live and Video on Demand (Vod) content which will allow the user to watch movies, serials, news which will stream over the Internet to ones computer thus transforming the entire way of watching TV. With the changing lifestyle of people Zenga TV is all set to add value by offering TV on one's personal computer / laptop.

Mr. Shabir Momiin, CEO, Zenga TV said "after successfully delivering Live TV on mobile we are now launching the web version which allows everyone to just go to Zenga TV's website and watch ones favorite channel on their computer screens. The uniqueness of this new offering is that, while in office or on the move we do not miss out on our favorite programmes thus also allowing the users not to get into the hassle of recording and storing. The idea is to watch it LIVE. With 30 million PC's in India we see no reason why we will not be able to change the trends for TV watching".

Explaining on the how the web TV version will work Mr. Momiin added, "The web version will offer an interactive Graphical user interface programming (GUI) which will allow the user to easily navigate, browse and view the desired content. Zenga TV aims to make both the web as well as the mobile TV a one stop shop for everybody to come and watch their programme wherever they are".

The web version will allow the users to have access to various channels pertaining to entertainment, news, regional languages and movies. The user just has to pay Rs. xx per month and can be downloaded (client to give details on how to access this new offering) which will run at a speed of xx (client to give details) on broadband connections. To download web TV service all that users need to do is visit http://www.zengatv.com .

New Delhi - November 12,2011 - (Zenga Tv) announced today it has been selected as a Finalist for Red Herring's Top 100 Asia award, a prestigious list honoring the year's most promising private technology ventures from the Asian business region.

The Red Herring editorial team selected the most innovative companies from a pool of hundreds from across Asia. The nominees are evaluated on both quantitative and qualitative criteria, such as financial performance, technology innovation, quality of management, execution of strategy, and integration into their respective industries.

This unique assessment of potential is complemented by a review of the actual track record and standing of a company, which allows Red Herring to see past the "buzz" and make the list an valuable instrument for discovering and advocating the greatest business opportunities in the industry.

"This year was very rewarding," said Alex Vieux, publisher and Chairman of Red Herring. "The global economic situation has abated and there are many great companies producing really innovative and amazing products. We had a very difficult time narrowing the pool and selecting the finalists. (Insert Company Name) shows great promise therefore deserves to be among the Finalists. Now we're faced with the difficult task of selecting the Top 100 winners of Red Herring Asia. We know that the 2011 crop will grow into some amazing companies that are sure to make an impact."

Finalists for the 2011 edition of the Red Herring 100 Asia award are selected based upon their technological innovation, management strength, market size, investor record, customer acquisition, and financial health. During the several months leading up to the announcement, hundreds of companies in the telecommunications, security, Web 2.0, software, hardware, biotech, mobile and other industries completed their submissions to qualify for the award.

The Finalists are invited to present their winning strategies at the Red Herring Asia Forum in Hong Kong, October 17-19, 2011. The Top 100 winners will be announced at a special awards ceremony the evening of October 19 at the event.

New Delhi, October 27, 2011- Red Herring announced its Top 100 Asia award in recognition of the leading private companies from Asia, celebrating these startups' innovations and technologies across their respective industries. Red Herring's Top 100 list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, and eBay would change the way we live and work.

"Choosing the companies with the strongest potential was by no means a small feat," said Alex Vieux, publisher and CEO of Red Herring. "After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across Asia to the Top 100 Winners. We believe Zenga TV embodies the vision, drive and innovation that define a successful entrepreneurial venture. Zenga TV should be proud of its accomplishment, as the competition was very strong."

Commenting on this Mr. Shabir Momiin, CEO, Zenga TV, said, "We are very pleased to be awarded the Red Herring TOP 100 Asia 2011; it is indeed an honorable recognition of our significant contribution towards the telecom sector which we accomplished by bringing entertainment-on-the-go in the form of mobile TV service."

Red Herring's editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technology innovation, management quality, strategy, and market penetration. This assessment of potential is complemented by a review of the track record and standing of startups relative to their sector peers, allowing Red Herring to see past the "buzz" and make the list a valuable instrument of discovery and advocacy for the most promising new business models in Asia.

Hong Kong, China - Red Herring announced its Top 100 Asia award in recognition of the leading private companies from Asia, celebrating these startups' innovations and technologies across their respective industries.

Red Herring's Top 100 list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, and eBay would change the way we live and work.

"Choosing the companies with the strongest potential was by no means a small feat," said Alex Vieux, publisher and CEO of Red Herring. "After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across Asia to the Top 100 Winners. We believe (Zenga TV) embodies the vision, drive and innovation that define a successful entrepreneurial venture. (Zenga TV) should be proud of its accomplishment, as the competition was very strong."

Red Herring's editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technology innovation, management quality, strategy, and market penetration. This assessment of potential is complemented by a review of the track record and standing of startups relative to their sector peers, allowing Red Herring to see past the "buzz" and make the list a valuable instrument of discovery and advocacy for the most promising new business models in Asia

New Delhi, October 27, 2011- Red Herring announced its Top 100 Asia award in recognition of the leading private companies from Asia, celebrating these startups' innovations and technologies across their respective industries.

Red Herring's Top 100 list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, and eBay would change the way we live and work.

"Choosing the companies with the strongest potential was by no means a small feat," said Alex Vieux, publisher and CEO of Red Herring. "After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across Asia to the Top 100 Winners. We believe Zenga TV embodies the vision, drive and innovation that define a successful entrepreneurial venture. Zenga TV should be proud of its accomplishment, as the competition was very strong."

Commenting on this Mr. Shabir Momiin, CEO, Zenga TV, said, "We are very pleased to be awarded the Red Herring TOP 100 Asia 2011; it is indeed an honorable recognition of our significant contribution towards the telecom sector which we accomplished by bringing entertainment-on-the-go in the form of mobile TV service."

Red Herring's editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technology innovation, management quality, strategy, and market penetration. This assessment of potential is complemented by a review of the track record and standing of startups relative to their sector peers, allowing Red Herring to see past the "buzz" and make the list a valuable instrument of discovery and advocacy for the most promising new business models in Asia.