Launched in January 2002 and one of the five national channels of Doordarshan, is dedicated to the promotion and preservation of the Arts and Culture. DD Bharati endeavours to bring alive to the audience the wholeness of cultures and arts from around the world. DD Bharati is being actively promoted by Prasar Bharati. With very less time the channel has achieved much popularity and success. This is the only channel which is a true delight to all the art lovers and offers variety of programmes both new and archival that makes the channel unique and different from other channels. The Channel is making every effort to expand its reach and audience base, interestingly several prominent artists, scholars, lyricist, music maestros have endorsed the channel as the best channel of India. The channel was basically launched to highlight the cultural history of the country and stay connected with the Indian and the International viewers.