Vijay's first cameo Bollywood appearance in the song Chinta Chinta from the Hindi film Rowdy Rathore (2012), co-starring Akshay Kumar and Prabhu Deva, was well received by Hindi audiences. Vijay's song Varalam Va Bairavaa is played in Ajay Devgan's Hindi film Golmaal Again (2017) during a fight sequence along with a poster of his film Theri as a tribute to the actor. Most of his Tamil films are dubbed into Hindi by Goldmines Telefilms and telecast on Sony Max Hindi TV channel. Vijay's film Mersal gave tough competition to Hindi films in October 2017, when it collected more than Golmaal Again and Secret Superstar in international markets. Mersal also topped in the UAE market collecting more than ₹90 million, beating Golmaal Again and Secret Superstar. In July 2017, Rishtey Cineplex Hindi TV channel held the Hindi movies Television Rating Point rankings #1 and #3 respectively during the Dangerous Khiladi 3 and Policewala Gunda 2 telecasts. Sony Max Hindi TV channel held the #5 spot in Hindi movies Television Rating Point during Hindi film Theri telecast. In late 2017, the Hindi version of Vijay's film Kaththi Khaki Aur Khiladi was released and telecast on Zee Cinema Hindi TV channel. Vijay's Sarkar is the all-time top opener in India beating Hindi film Sanju. Sarkar is the highest grossing film of 2018 and also broken records of many Hindi films such as Raazi, Gold and Aamir's Thugs of Hindostan.
Vijay's films are dubbed into Telugu and most of them have turned out to be successful ventures, such as Snehitudu, Thuppakki, Jilla, Policeodu, Agent Bairavaa and Adirindhi. The Telugu version of Jilla included a separate track shot that featured Surekha Vani, L. B. Sriram, and Brahmanandam. Actor Chiranjeevi thanked Vijay as the latter was more keen on his comeback film and helped him to get the remake rights of the Tamil blockbuster film Kaththi, which was remade in Telugu as Khaidi No. 150 with Chiranjeevi in the lead. Actor Junior NTR applauded Vijay as his favourite dancer, that he loves Vijay's dance steps and had even copied the latter's moves from the song, Vasantha Mullai for his own film, Kantri. Adirindhi had the biggest opening of Vijay's career in Andhra Pradesh and Telangana states and was very successful. The Telugu dubbed version of Sarkar earned more than ₹180 million at the Andhra box office and was the highest grosser in Vijay's career in the Telugu-speaking states of Andhra Pradesh and Telangana.